Friday, March 5, 2010

Why Have a Website?

When I talk with clients about their website desires. The reasons or actual needs that are explained are always very interesting and a bit confusing. There tends to be a want and desire but little true direction on what shape or form the web site should have.

The true heart of what we find to answer the why are:
  1. Grow a business by expanding the customer base through the use of the web
  2. Reach various current or new target audiences, knowing that more and more people use the web to find the business services they want or need
  3. Find new and more efficient ways to communicate with existing and future customers
  4. To keep up with the times and show you are a savey business that understands your clients needs
  5. Bottom line, the client's customers expects to see a web presence
To understand the why of the client, we perform a survey with our clients. Our activities always need to center on the clients web needs and what business activities they wish to have that involve the web. Our approach to this is we do an interview with the principle parties of the business. We have a survey that we have developed over time that helps us understand and actually provides the client through their own thoughts and concerns the direction they want the project to follow.

We do not follow a cookie cutter approach, rather KMH Kreations tailors their efforts to the Customers true sense of why and we answer the how of the equations with an intergated plan that achieves the planned objective.

In conclusion, KMH Kreations thinks dynamically about your why, then acts progressively to find the best path to the objective and all the while is being creative.